The problem
University Lawns runs their booking form through Jobber.com, embedded inside their WordPress site, and standard Google and Facebook Ads conversion tracking couldn't see submissions through it, because the form itself actually lives on a third-party domain rather than the site being tracked.
What I built
I diagnosed the root cause, an embedded Jobber.com form simply isn't reachable by standard pixel or event-based tracking since the submission happens on Jobber's domain, not the client's own. I proposed two workable paths forward: a landing-page approach that could bridge the tracking gap, or a custom code solution built specifically for this setup.
What actually changed
| What changed | Before | After |
|---|---|---|
| Root cause | Unclear why conversions weren't tracking | Identified (third-party form limitation) |
| Path forward | None | Landing page or custom code workaround scoped |